Gaya APA

Boyd, H, W., Walker, O, C. (2003). Marketing Strategi : A Decision-Focused Approach (Ed.ke-4). New York: McGraw-Hill.

Gaya MLA

Boyd, Harper, W., Walker, Orville, C. "Marketing Strategi : A Decision-Focused Approach". Ed.ke-4 New York: McGraw-Hill, 2003. Textbook.