Gaya APA
Boyd, H, W., Walker, O, C. (2002).
Markeing Management : A Strategic Decision-Making Approach (Ed.ke-4).
New York:
McGraw-Hill.
Gaya MLA
Boyd, Harper, W., Walker, Orville, C..(et.al).
"Markeing Management : A Strategic Decision-Making Approach".
Ed.ke-4
New York:
McGraw-Hill,
2002.
Textbook.