Gaya APA

Guiltinan, J, P., paul, G, W. (1994). Marketing Management : Strategies and Programs (Edisi ke-5). New York: McGraw Hill.

Gaya MLA

Guiltinan, Joseph, P., paul, Gordon, W. "Marketing Management : Strategies and Programs". Edisi ke-5 New York: McGraw Hill, 1994. Textbook.