Gaya APA

Cannon, ., Perreault, . (2008). Basic Marketing : A global-Managerial Approach (Ed.16.). Jakarta: Salemba Empat.

Gaya MLA

Cannon, ., Perreault, . "Basic Marketing : A global-Managerial Approach". Ed.16. Jakarta: Salemba Empat, 2008. Textbook.