Gaya APA

Firmansyah, . (2009). Successful new product launching (NPL) in the local market : Bridging standardization and localization . Jakarta: Salemba Empat.

Gaya MLA

Firmansyah, . "Successful new product launching (NPL) in the local market : Bridging standardization and localization". Jakarta: Salemba Empat, 2009. Textbook.