Gaya APA
O\'Guinn,Thomas, ., ChrisT.Allen, . (2009).
Advertising dan Intergrated Brand Promotion (Ed.5).
Singapore:
South-Western.
Gaya MLA
O\'Guinn,Thomas, ., ChrisT.Allen, .
"Advertising dan Intergrated Brand Promotion".
Ed.5
Singapore:
South-Western,
2009.
Textbook.