Gaya APA

D., P., McCarthy, J, P, C, E, J. (2009). Basic marketing : A marketing strategy planning approach (Ed.17). Boston: McGraw Hill.

Gaya MLA

D., Perreault,William., McCarthy, Joseph, P., Cannon,, E., Jerome. "Basic marketing : A marketing strategy planning approach". Ed.17 Boston: McGraw Hill, 2009. Textbook.